Here is a great submission by Matt Frazer, the CEO of Frazer Consultants.
You have most likely noticed that personalized funerals are gaining more prominence within the funeral industry. Many client families have attended such ceremonies and have felt a connection with the departed that is usually lacking in more traditional services. The inclusion of personal items such as funeral register books and other funeral stationery laced with photographs, other cherished objects, and a custom video tribute filled with sentimental funeral music, all work in concert to create an atmosphere that represents the character and passions of the deceased. This generates discussion, sharing of memories, and turns a dreaded event into a true celebration of a life well lived. Your client families and funeral service attendees will leave with a feeling of comfort and contentment and will attribute much of that to your devoted role. On a more pragmatic level, as admiration for your dedicated services and attention to details spreads by word of mouth, your funeral home will enjoy increased business and a distinguished reputation.
As the authority on funeral products and services, you are able to offer many options to further personalize the ceremony. Video tributes are almost universally loved by mourners, presenting a visual history of their beloved set to music and including treasured poems, quotes or psalms. Customized funeral register books, memorial folders and other funeral stationery, as well as candles and keepsakes, such as holiday ornaments, that may be brought home by attendees, are all able to capture the essence of the departed. Traditional, non-customized stationery and keepsakes are symbolic, but lack relevance to the deceased due to their impersonal nature. kept for posterity, they are not brought out on anniversaries or for seeking comfort during difficult times for those left behind. you will find that objects and stationery that personify the departed are highly cherished and re-orders will be frequent.
As you would for a traditional service, getting to know the deceased through the client family is critical to a successful personalized funeral. Familiarity with their beloved’s hobbies, profession, lifestyle, volunteer or military service will enable you to recommend products and services to best illuminate the essence of the life being honored. Placing keepsakes and mementos in and near the casket that once belonged to the departed serve to help tell the story of his or her life. Awards, a golf club, chess pieces – these types of personal objects share an intimate connection with the deceased. This helps the bereaved to recall long-lasting memories and attendees will use them to nurture their grieving process.