Instagram is an image sharing app that you can access from your mobile device or iPad, and this network is growing on a daily basis. Many people are visual by nature, and this is one reason the platform is extremely successful. In fact, I have connected with some great people from Instagram alone, and this platform has helped businesses gain more customers and clients in any niche. In fact this is a great tool for those in the funeral industry to use to reach out to others. However, like any tool out there- if not used properly, it won’t help. There are four ways that anyone who wants to create a high quality Instagram profile must use all the time.
1. Make your Posts Creative and Funny. Don’t post the same pictures over and over again. Definitely don’t keep posting images of the same thing all of the time. In fact people love humour and I do post a lot of, well morbid humour on my Instagram because it always does get a reaction. Pic quotes are also good, and you can even create your own quotes and watermark it with your Instagram username. An easy way to create something fun is to go to a royalty free image site such as http://pixabay.com and find a great image. There are a lot of excellent funeral related images from there. Upload it to your device and create a powerful quote (anyone can do this), and download an app called http://www.phon.to/ where you can upload the image into its filers and type on them. The font variety is good as well. I’ve been doing this for my individual accounts as well and it is very attractive.
2. Always Use Popular Hashtags. Being creative with your posts will get you the followers and interaction you want. However, when it comes to hashtags, it is best to use hashtags that other people are using so their posts are also easily found. Be sure to hashtag every picture you post as well and you technically can use up to 30 hashtags, but don’t put all of the hashtags together. You can hashtag a post with 3 next to the description, and then separate it and put the rest. Here is an example.
3. Interact with your Followers and Follow New Interesting Accounts. If you have new followers and they are interacting with you, be sure to interact with them as well on a regular basis. Find new accounts whether they could be potential clients or new users you want to network with and follow them, and interact with them. Some will follow back but not all. There are apps you can use to see who follows you on Instagram such as InsTrack for Instagram. It is free and download it, because if those who you follow decide to never follow you back, unfollow them. I also unfollow those who unfollow me. You will also want to make sure you have a good followers to following ratio. That also speaks volumes on the kind of Instgram account you have.
4. Fill Out your Profile. You only have 150 characters to use in order to fill out your profile. Be creative if you can. Use emoticons if you would like. That may spice it up, and be sure to link your website as well. It is recommended to keep your profile public as well so others are more willing to follow you since they can see what you put out.
You can be incredibly successful with Instagram. Like with anything else in life, creating a high quality Instagram account will take time, work and consistency. This is working for me as I am gaining new followers on a daily basis.